Develop a communication plan in which this new performance appraisal system and related compensation and benefits program can be rolled out and presented to all employees in a manner that allows appropriate dialogue and discussion.

Assignment 2: LASA 2—Townsend Rock Industries

Townsend Rock Industries Inc. (TRI) and its subsidiaries  make and market concrete construction materials and produce and sell  concrete building materials.

Click here to learn more about TRI.

In this assignment, you will apply what you have learned so far in the course.


You are hired by the HR consulting group to analyze  TRI’s compensation, benefits, and rewards policies as well as its  performance appraisal system and present senior management with an  improvement plan.

Write a multipart report covering the following sections in about 8–10 pages:

  • Section 1: Compensation
    • Subsection A: Evaluate  options for compensation models that would be appropriate for TRI. These  compensation models will include, but not be limited to, salary, hourly  wage, individual bonus, team-based bonuses, executive stock options,  and profit sharing.
    • Subsection B: Given the  wide variety of employees in the company (ranging from senior executive  staff to senior management, middle management, supervisors, laborers,  and truck drivers), evaluate the compensation models and benefit  packages that would be appropriate. Keep in mind employees’ levels of  education, experience, and training and demographic and cultural  factors. In addition, keep within legal and ethical boundaries of the  various locations.
    • Subsection C: Consider  the future growth and success of the company relative to staffing needs.  For this, analyze the role of compensation in attracting employees as  well as aiding in their personal and professional development and  retention.
  • Section 2: Motivation
    • Focus on the effective management of  employees and the most appropriate ways to motivate them to ensure that  the company can meet and exceed the expectations of its multiple  stakeholders.

Help the company develop an appropriate performance  appraisal system that can help it maintain and develop appropriate  workforce. Develop a Microsoft PowerPoint presentation for senior  management that covers the relevant motivation theories, including both  monetary and nonmonetary rewards and the way they could be integrated  into a new, company-wide performance appraisal system (embed your  presentation in the report). Include theories of motivation and rewards  that support your recommendations to the company.

  • Section 3: Communication Plan
    • Develop a communication plan in which this  new performance appraisal system and related compensation and benefits  program can be rolled out and presented to all employees in a manner  that allows appropriate dialogue and discussion.

Support your assumptions by citing in APA format any reputable source material used for this discussion.

Submission Details:

  • By the due date assigned, save your report as M5_A2_lastname_firstinitial.doc and submit it to the Submissions Area.
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